Its a matter of WHY

By | Blogging, Featured, Internet Marketing | No Comments

One of the most important exercises that any business or entrepreneur can ask and clarify is the matter of WHY.

Once you know your WHY what do you do with it? If you want to attract a resonate group of clients and customers then it makes perfect sense to embed it in your marketing.

Watch this video that has over 11,000,000 views now on TED to learn more:

The question of WHY connects with people on an emotional level. Using your WHY in all of your marketing, social media and communications inspires others and brings your true heart and self to the forefront.

What is your Why?

Eric Reis talks about The Pivot

By | Lean Startup | No Comments

This is a great video by Eric Reis via The Lean Startup on how to use the concept of Pivot when you are heading toward your vision:

Note: This is a great video to watch to get the basic concept of the pivot AND also check out the different camera angle changes, zoom in and out and setting/background (lighting and background noise a bit off).

Dealing with Infobesity and Information Overload

By | Featured, Internet Marketing | No Comments

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I think this is one of the greatest times in all of history. You can learn anything. You can get access to the best minds in any field.

You can instantly download kindle books, get book summaries, join online programs with dozens of hours of video and transcripts.

More and more online summits are offering dozens of hours of ‘free’ interviews if you just provide your email address.

On the other hand, I think many are experiencing what Alan Toffer in his book Future Shock called Infobesity way back in 1970. With recent advances in online publishing and the advancement of digital video technology, it will only continue accelerate in the future.

As an information creator and publishers, I think this topic is so important I have created a entire category for it on my blog.

How can we use information to better our life, community and the planet?

How can we develop strategies to deal with the sheer quantity of information that is available? Read More

Lessons of Great Presenters

By | Interviews | No Comments

I came across this nice presentation called What Would Steve Jobs Do? 10 Lesssons from the worlds great presenters.

Watch it here:

http://www.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-most-captivating-presenters

Here are the 10 Lessons if you don’t want to go through the 60 slides:

  1. Capture a story that captures both heart and mind – Use of emotion and story to pull people into the feeling.
  2. Create slides that lead your audience to say yes – I remember this yes technique from my Intro to Sales Course in University
  3. Start by telling us WHY we should care – I think the idea of WHY is spreading across the internet and for good reason because at our depths it is our WHY that drives us
  4. Show us how your product will make our lives better – imagery, pictures and magic Read More

The Tao of Blogging

By | Blogging, Featured, Internet Marketing | No Comments

There are many approaches to blogging. Blogging can be done for fun, as a calling, for business purposes or because it is something your web person says you MUST do to be successful.

If you are like me, anytime I am forced to do something I must do instead of want to do, these are often the least enjoyable tasks. These musts suck the life out of me and drain my energy.

Over the last five years I have worked with several dozen bloggers and built several high traffic and successful blogs.  I have also seen what does not work.

“When you are content to be simply yourself and don’t compare or compete, everybody will respect you.” Lao Tze

In this post I want to share with you a few tips to help those starting out blogging with a focus on how to get into the flow of creating your unique formula for writing a successful blog.

It is what I call the Tao of Blogging. Read More