In my opinion one of the most significant changes ever to happen to email marketing occurred this week.
Google has started to roll out a new Gmail interface that is going to dramatically change the effectiveness of email promotions from this point forward.
They have placed three bars on the top of Gmail. The categories are Primary, Social and Promotions.
Now you can choose to turn these off, but most will not and I will explain why in this post.
How will change this effect internet marketers? What strategies can we use to mitigate any damage to our internet business? Does this mean the death of email marketing? Lets look further and what these changes mean for the online world… Read More