I came across this nice presentation called What Would Steve Jobs Do? 10 Lesssons from the worlds great presenters.
Watch it here:
Here are the 10 Lessons if you don’t want to go through the 60 slides:
- Capture a story that captures both heart and mind – Use of emotion and story to pull people into the feeling.
- Create slides that lead your audience to say yes – I remember this yes technique from my Intro to Sales Course in University
- Start by telling us WHY we should care – I think the idea of WHY is spreading across the internet and for good reason because at our depths it is our WHY that drives us
- Show us how your product will make our lives better – imagery, pictures and magic
- Use simple language free of Jargon – this often gets overlooked; also in school we learn cliches shouldn’t be used but I would propose often they serve a useful purpose
- Use metaphors to create meaning – the art of speaking and writing here
- Ditch the bullet points immediately – I don’t think Steve Jobs would like this blog post; I really like when an entire word or just an image is placed on one slide and then a speaker takes me through the context. How is this for a quote, “Bullets are for guns and todo lists not for presentations.
- Don’t just tell us, show us – Demonstrations, testimonials, imagining
- It’s not a presentation, its a performance – I really like this one because often when I work with high level teachers they go into education mode and forget that it is edutainment and if you lose the viewer you don’t get the results. I think high level teaching and presenting go hand and hand with performance.
- There is no shortcut to excellence – Well, I think a lot of time can be saved with the right coaching AND directing AND with good copy, but I agree the more prepared and practiced the better.
All and all I think this is a useful review list for any presenter. I’ll be using it as I film some of my videos.