Internet Marketing

Gmails Email Inbox – 10 Strategies for Internet Marketers

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In my opinion one of the most significant changes ever to happen to email marketing occurred this week.

Google has started to roll out a new Gmail interface that is going to dramatically change the effectiveness of email promotions from this point forward.

They have placed three bars on the top of Gmail. The categories are Primary, Social and Promotions.

Now you can choose to turn these off, but most will not and I will explain why in this post.

How will change this effect internet marketers? What strategies can we use to mitigate any damage to our internet business? Does this mean the death of email marketing? Lets look further and what these changes mean for the online world… Read More

Its a matter of WHY

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One of the most important exercises that any business or entrepreneur can ask and clarify is the matter of WHY.

Once you know your WHY what do you do with it? If you want to attract a resonate group of clients and customers then it makes perfect sense to embed it in your marketing.

Watch this video that has over 11,000,000 views now on TED to learn more:

The question of WHY connects with people on an emotional level. Using your WHY in all of your marketing, social media and communications inspires others and brings your true heart and self to the forefront.

What is your Why?

Dealing with Infobesity and Information Overload

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I think this is one of the greatest times in all of history. You can learn anything. You can get access to the best minds in any field.

You can instantly download kindle books, get book summaries, join online programs with dozens of hours of video and transcripts.

More and more online summits are offering dozens of hours of ‘free’ interviews if you just provide your email address.

On the other hand, I think many are experiencing what Alan Toffer in his book Future Shock called Infobesity way back in 1970. With recent advances in online publishing and the advancement of digital video technology, it will only continue accelerate in the future.

As an information creator and publishers, I think this topic is so important I have created a entire category for it on my blog.

How can we use information to better our life, community and the planet?

How can we develop strategies to deal with the sheer quantity of information that is available? Read More

The Tao of Blogging

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There are many approaches to blogging. Blogging can be done for fun, as a calling, for business purposes or because it is something your web person says you MUST do to be successful.

If you are like me, anytime I am forced to do something I must do instead of want to do, these are often the least enjoyable tasks. These musts suck the life out of me and drain my energy.

Over the last five years I have worked with several dozen bloggers and built several high traffic and successful blogs.  I have also seen what does not work.

“When you are content to be simply yourself and don’t compare or compete, everybody will respect you.” Lao Tze

In this post I want to share with you a few tips to help those starting out blogging with a focus on how to get into the flow of creating your unique formula for writing a successful blog.

It is what I call the Tao of Blogging. Read More