One of the most important exercises that any business or entrepreneur can ask and clarify is the matter of WHY.
Once you know your WHY what do you do with it? If you want to attract a resonate group of clients and customers then it makes perfect sense to embed it in your marketing.
Watch this video that has over 11,000,000 views now on TED to learn more:
The question of WHY connects with people on an emotional level. Using your WHY in all of your marketing, social media and communications inspires others and brings your true heart and self to the forefront.
What is your Why?